Web Platform for Automated Crypto Investments

Crypto · FinTech · Web Platform · Mobile App

Cryptob is an investment platform that allows you to invest and receive passive income in just a few clicks—making crypto investing accessible to everyone.

Role: Lead Designer · Timeline: 12 months · Team: 5 members · Market: Europe

The Problem

People think investing is too complicated—that you need extensive money and knowledge. Crypto especially feels intimidating with technical jargon and volatile markets.

The Solution

A platform with low entry threshold where your money stays on your own account. Automated bots handle complexity while you maintain full control.

My Role

Led end-to-end design using Design Thinking methodology:

• Marketing & UX research
• Interaction architecture
• Brand development (logo, colors, typography, tone of voice)
• UX/UI design for all screens
• Usability testing with beta users
• Close dev collaboration through full product cycle

User Research

Survey of 500+ target users with 30+ questions. Key findings:

• 68% had used crypto platforms before
• 57% used platforms mainly for investing
• 86% encountered difficulties using crypto platforms

Global crypto market: $2.4 trillion (crypto.com, Jan 2024). 580 million crypto owners by end of 2023.

Key Features

• Dashboard & Analytics — Real-time portfolio tracking, deposits, earnings, transaction history
• Trading Bots — Grid Bot (~60% APY), Wave Bot, Breakout Bot with different risk levels
• CopyTrade — Follow top traders automatically
• Admin Panel — User, bot, and platform management
• Mobile — Full functionality optimized for on-the-go investing

Results

• $20K investment deposit before full release
• $80K+ revenue in the first year

Cryptob demonstrates that complex financial products can be made accessible through thoughtful design—research through testing in building products that truly serve users.