Elite Bloodwork Platform for Human Performance

Healthcare · Performance · Data Visualization · Behavior Change

Transforming complex blood analysis into actionable intelligence that drives measurable results for individuals pursuing peak performance.

Role: Senior Product Designer · Timeline: 2023–2024 · Team: 12 specialists · Market: USA

Key Metrics

Metric	Result
1000+	Pre-orders at launch
80%	Retest rate (return for 2nd cycle)
4.8/5	Average user rating

The Challenge

Dan Garner and Dr. Andy Galpin needed to transform 85–128 biomarkers across 13 functional areas into actionable intelligence for elite athletes and high-performers—not longevity or disease prevention, but performance optimization.

Challenges included scientific complexity, data overload, behavior change across 13-week cycles, brand creation from scratch, and diverse user types (athletes, executives, biohackers, coaches).

My Role

Led end-to-end design using Constraint Theory—identifying the single most impactful bottleneck for each user and building the experience around addressing it. Delivered UX strategy, brand identity, and design system enabling scale to V2 and V3.

Core Experience

Performance Command Center with Vitality Score, Key Constraint highlight, and clear next actions through Foundation and Targeted protocols broken into weekly tasks.

Data Visualization

85–128 biomarkers transformed through layered complexity and progressive disclosure—performance biomarkers, biomarker patterns, color-coded status, and singular Key Constraint focus.

Behavior Change

Educational scaffolding with Quick Tips modals, category badges, video content ("The Art of Bloodwork Interpretation"), and progressive disclosure from vitality score to deep analysis.

Design Principles

• Constraint Theory — Single most impactful bottleneck with clear next steps
• Progressive Disclosure — Quick overview → moderate detail → deep analysis
• Action-Oriented Design — Weekly checkable protocol tasks
• Context-Appropriate — Desktop for analysis; mobile for daily adherence

Impact

Metric	Result
80%	Users return for 2nd cycle
65%	Video completion rate
92%	User comprehension in testing

"Finally bloodwork that tells me what to DO" · "Key constraint focus kept me from being overwhelmed"

Evolution

V1 (My Design) — Foundation, constraint methodology, brand creation. V2 — Sports performance, practitioner platform. V3 — Enhanced biomarker library, international expansion.

Vitality Blueprint transformed complex blood analysis into an accessible platform—from thousands of pre-orders to tens of thousands of active users.